Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience.
br> br>Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Location: Hall G
Pass Type: All Access Pass, Main Conference Pass
Session Type: Registration
AI & Machine Learning Workshop: Everyday AI: Adding AI into Your Daily Analytics Workflow
Speaker: John Lovett (Seer Interactive)
Location: Room 32A
Pass Type: All Access Pass
Session Type: Workshop
Track: AI & Machine Learning
Speakers: Zontee Hou (Convince & Convert), Nick Dan-Bergman (LaneTerralever)
Location: Room 32B
Pass Type: All Access Pass
Theme: Marketing Analytics
Session Type: Workshop
Track: Data & Culture
Driving Growth Workshop: The Right Way to Select Marketing Technology
Speaker: Tony Byrne (Real Story Group)
Location: Room 32B
Pass Type: All Access Pass
Theme: Marketing Analytics
Session Type: Workshop
Track: Driving Growth
Speaker: Kyle Clark (Strava)
Location: Room 32A
Pass Type: All Access Pass
Theme: Data Science
Session Type: Workshop
Track: Measurement & Modeling
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
How Generative AI is Helping Improve Empathy and Outcomes
Speaker: John Callery-Coyne (ReflexAI)
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Next-Gen Marketing Analytics: Top-10 AI Use Cases
Speaker: Peter Cloutier (Improvado)
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Adopting GenAI into Your Enterprise - a Roadmap
Speaker: Jim Sterne (Target Marketing of Santa Barbara)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
An analyst's best friend or replacement? How AI is impacting data analysis
Speakers: Adam Ribaudo (Velir), David Gelman (Brooklyn Data Co, a Velir Company)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Lessons From The Trenches: Navigating Data Diversity & Cultivating Trust in FAST Streaming Media
Speaker: Chad O'Brien (Revry)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: Data & Culture
Location: Pavilion Terrace
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Convention Center, Level 2 Terrace
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Hall G
Pass Type: All Access Pass, Main Conference Pass
Session Type: Registration
How to give your GA4 campaign data to AI for turbo insights
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Spreadsheets: Your Biggest Data Risk and Opportunity
Speaker: Mark Tressler (Row Zero)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Data & Culture
Opening the black box: how to validate your media mix model
Speaker: Michael Kaminsky (Recast)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
The role of data exchange in privacy-centric marketing
Speaker: Pardis Noorzad (General Folders)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
AI & Marketing: Measurement and Analytics, in a privacy-first world.
Speaker: Suraj Rajdev (Google)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Session
Track: Measurement & Modeling
Data Detox: Cleansing Your Way to Clearer Insights
Speaker: James Hunt (Vivanti)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Building a better MMM Mousetrap – Perspective on the future of MMM
Speaker: George Wu (AT&T)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Speakers: Martijn Hosten (TUI), Halewijn Schoonjans (TUI)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Mastering Your Website's Data Game: The Secret to Driving Smarter Decisions and Bigger Wins
Speaker: Kyle Woodruff (ObservePoint)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Data & Culture
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location, Location, Location! Challenges and Opportunities in Geo Experimentation.
Speakers: Paul Scheetz (Etsy), Vishwa Bhuta (Etsy)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Plan for business growth with analytics
Speaker: Quyen Ly, R.Ph, MBA (Philips Enterprise Informatics)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: Data & Culture
E=mc²: The Universal Law of Data-Driven Organizations
Speaker: Michael Bagalman (Starz)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: Data & Culture
Transforming Marketing Measurements into Business Forecasts: A Guide to Causal Planning
Speaker: Brian Champion (WW Grainger)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Everybody Lies: The Secrets of Human Nature in Internet Data
Speaker: Seth Stephens-Davidowitz (Keynote Speaker)
Location: Spark Keynote Stage
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Cocktails & Networking (Featuring Yappy Hour)
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: EVE (975 Waterfront Place)
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Convention Center, Level 2 Terrace
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Hall G
Pass Type: All Access Pass, Main Conference Pass
Session Type: Registration
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Fast-Track to Launch: Harnessing AI for Messaging Campaign Validation at Scale
Speakers: Sunny Hunt (Convince & Convert), Jenna Rutschman (University of Arizona)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Holiday Growth Hacks: Yes, There's Still Time, and No, You Don't Need Your Developers
Speaker: Patrick Soch (e-CENS)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Driving Growth
How to Measure the Effectiveness and Impact of Your Communications
Speaker: Brian Piper (University of Rochester)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Integrating AI & ML across Marketing
Speaker: Marina Printz (New York Life)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Speaker: Blaz Stojanovic (Kumo.ai)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Keep your eye on the target: a ML based approach to identifying your high-value users
Speakers: Brianna Mersey (Media.Monks), Michael Neveu (Media.Monks)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM
Speakers: Andrew Grosso (Pickaxe Foundry), Kevin Hunt (Lee Enterprises)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Location: Booth 209 (Expo Hall)
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking