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Schedule 2024

Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Oct 21 Monday | 7:30 am

Registration Opens

Location: Hall G

Pass Type: All Access Pass, Main Conference Pass

Session Type: Registration

Oct 21 Monday | 9:00 am

AI & Machine Learning Workshop: Everyday AI: Adding AI into Your Daily Analytics Workflow

Speaker: John Lovett  (Seer Interactive)

Location: Room 32A

Pass Type: All Access Pass

Session Type: Workshop

Track: AI & Machine Learning

Data & Culture Workshop: Dual-Purpose Research: Developing Reports That Generate Attention and Audience Insights

Speakers: Zontee Hou  (Convince & Convert), Nick Dan-Bergman  (LaneTerralever)

Location: Room 32B

Pass Type: All Access Pass

Theme: Marketing Analytics

Session Type: Workshop

Track: Data & Culture

Oct 21 Monday | 10:45 am

Driving Growth Workshop: The Right Way to Select Marketing Technology

Speaker: Tony Byrne  (Real Story Group)

Location: Room 32B

Pass Type: All Access Pass

Theme: Marketing Analytics

Session Type: Workshop

Track: Driving Growth

Measurement & Modeling Workshop: Unlocking the Power of Time Series Data: Techniques for Measuring Marketing Effectiveness Where Traditional Methods Fail

Speaker: Kyle Clark  (Strava)

Location: Room 32A

Pass Type: All Access Pass

Theme: Data Science

Session Type: Workshop

Track: Measurement & Modeling

Oct 21 Monday | 12:15 pm

Lunch – On Your Own

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 21 Monday | 1:15 pm

Welcome to MADS 2024!

Location: Room 31AB

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote

Oct 21 Monday | 1:25 pm

How Generative AI is Helping Improve Empathy and Outcomes

Speaker: John Callery-Coyne  (ReflexAI)

Location: Room 31AB

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote

Oct 21 Monday | 1:45 pm

Next-Gen Marketing Analytics: Top-10 AI Use Cases

Speaker: Peter Cloutier  (Improvado)

Location: Room 31AB

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote

Oct 21 Monday | 1:50 pm

Keynote

Location: Room 31AB

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote

Oct 21 Monday | 2:25 pm

Adopting GenAI into Your Enterprise - a Roadmap

Speaker: Jim Sterne  (Target Marketing of Santa Barbara)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Oct 21 Monday | 3:15 pm

An analyst's best friend or replacement? How AI is impacting data analysis

Speakers: Adam Ribaudo  (Velir), David Gelman  (Brooklyn Data Co, a Velir Company)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Lessons From The Trenches: Navigating Data Diversity & Cultivating Trust in FAST Streaming Media

Speaker: Chad O'Brien  (Revry)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Data Science

Session Type: Session

Track: Data & Culture

Oct 21 Monday | 4:00 pm

MADS Welcome Reception

Location: Pavilion Terrace

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 6:00 am

Running Club

Location: Marriott Marina, West Harbor Drive

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 6:15 am

Morning Yoga

Location: Convention Center, Level 2 Terrace

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 7:30 am

Breakfast

Location: Hall F

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Registration Opens

Location: Hall G

Pass Type: All Access Pass, Main Conference Pass

Session Type: Registration

Oct 22 Tuesday | 8:15 am

How to give your GA4 campaign data to AI for turbo insights

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Spreadsheets: Your Biggest Data Risk and Opportunity

Speaker: Mark Tressler  (Row Zero)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Sponsored Session

Track: Data & Culture

Oct 22 Tuesday | 9:05 am

Opening the black box: how to validate your media mix model

Speaker: Michael Kaminsky  (Recast)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

The role of data exchange in privacy-centric marketing

Speaker: Pardis Noorzad  (General Folders)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Oct 22 Tuesday | 9:45 am

Coffee & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 10:20 am

AI & Marketing: Measurement and Analytics, in a privacy-first world.

Speaker: Suraj Rajdev  (Google)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Session

Track: Measurement & Modeling

Data Detox: Cleansing Your Way to Clearer Insights

Speaker: James Hunt  (Vivanti)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Oct 22 Tuesday | 11:10 am

Building a better MMM Mousetrap – Perspective on the future of MMM

Speaker: George Wu  (AT&T)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

How to build a state of the art Marketing Attribution model that is completely automated and connected into advertising platforms

Speakers: Martijn Hosten  (TUI), Halewijn Schoonjans  (TUI)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Oct 22 Tuesday | 12:00 pm

Mastering Your Website's Data Game: The Secret to Driving Smarter Decisions and Bigger Wins

Speaker: Kyle Woodruff  (ObservePoint)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Sponsored Session

Track: Data & Culture

Oct 22 Tuesday | 12:30 pm

Lunch and Connections

Location: Hall F

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 1:20 pm

Dessert & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 2:10 pm

Location, Location, Location! Challenges and Opportunities in Geo Experimentation.

Speakers: Paul Scheetz  (Etsy), Vishwa Bhuta  (Etsy)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Plan for business growth with analytics

Speaker: Quyen Ly, R.Ph, MBA  (Philips Enterprise Informatics)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Data Science

Session Type: Session

Track: Data & Culture

Oct 22 Tuesday | 3:00 pm

E=mc²: The Universal Law of Data-Driven Organizations

Speaker: Michael Bagalman  (Starz)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Data Science

Session Type: Session

Track: Data & Culture

Transforming Marketing Measurements into Business Forecasts: A Guide to Causal Planning

Speaker: Brian Champion  (WW Grainger)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Oct 22 Tuesday | 3:50 pm

Coffee & Networking

Location: Expo Hall

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 4:30 pm

Everybody Lies: The Secrets of Human Nature in Internet Data

Speaker: Seth Stephens-Davidowitz  (Keynote Speaker)

Location: Spark Keynote Stage

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote

Oct 22 Tuesday | 5:00 pm

Cocktails & Networking (Featuring Yappy Hour)

Location: Expo Hall

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 22 Tuesday | 7:00 pm

CMI Celebration

Location: EVE (975 Waterfront Place)

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 6:00 am

Running Club

Location: Marriott Marina, West Harbor Drive

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 6:15 am

Morning Yoga

Location: Convention Center, Level 2 Terrace

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 7:30 am

Registration Opens

Location: Hall G

Pass Type: All Access Pass, Main Conference Pass

Session Type: Registration

Oct 23 Wednesday | 8:00 am

Breakfast

Location: Hall F

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 9:00 am

Coffee & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 10:10 am

Fast-Track to Launch: Harnessing AI for Messaging Campaign Validation at Scale

Speakers: Sunny Hunt  (Convince & Convert), Jenna Rutschman  (University of Arizona)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Holiday Growth Hacks: Yes, There's Still Time, and No, You Don't Need Your Developers

Speaker: Patrick Soch  (e-CENS)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Sponsored Session

Track: Driving Growth

Oct 23 Wednesday | 11:00 am

How to Measure the Effectiveness and Impact of Your Communications

Speaker: Brian Piper  (University of Rochester)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Driving Growth

Integrating AI & ML across Marketing

Speaker: Marina Printz  (New York Life)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Oct 23 Wednesday | 11:50 am

Data Science is Dead

Speaker: Blaz Stojanovic  (Kumo.ai)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Oct 23 Wednesday | 12:30 pm

Lunch and Connections

Location: Hall F

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 1:30 pm

Dessert & Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 2:10 pm

Keep your eye on the target: a ML based approach to identifying your high-value users

Speakers: Brianna Mersey  (Media.Monks), Michael Neveu  (Media.Monks)

Location: Room 32A

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM

Speakers: Andrew Grosso  (Pickaxe Foundry), Kevin Hunt  (Lee Enterprises)

Location: Room 32B

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Oct 23 Wednesday | 2:50 pm

Coffee & Networking

Location: Booth 209 (Expo Hall)

Pass Type: All Access Pass, Main Conference Pass

Session Type: Networking

Oct 23 Wednesday | 4:00 pm

Headliner

Speaker: Issa Rae  (CEO of Hoorae)

Location: Spark Keynote Stage

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote