Schedule 2024

In this talk, we review the key trends and challenges in marketing, including the decline of third-party cookies, the rise of first-party data collection, and the growing importance of transparency in data handling. We go over the increasing need for cross-organization and cross-industry data collaboration, that allows marketers to create more comprehensive customer profiles for more personalized marketing in a privacy-centric world.

Given the role of data exchange in this new landscape, we discuss the modern approaches to data collaboration that emphasize transparency, consent, and ethical data practices. The new data exchange and collaboration platforms facilitate the secure and compliant exchange of data between organizations, as well as the increasing importance of data clean rooms and privacy-enhancing efforts.

Takeaway

• This talk helps marketing professionals, data privacy officers, and business leaders navigate the complex landscape of data privacy while driving marketing success in 2024 and beyond, especially as it pertains to data collaboration.
• By the end of the talk, participants are equipped with knowledge about new data collaboration technology that aids in successfully navigating the complex interplay between data privacy and marketing.