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How to give your GA4 campaign data to AI for turbo insights

Andy Crestodina  (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)

Location: Room 32A

Date: Tuesday, October 22

Time: 8:15 am - 8:55 am

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Vault Recording: TBD

Audience Level: Intermediate

Listen in as two veteran digital marketing pros show how to combine Analytics fundamentals (campaign tracking) with the most powerful technology for data analysis (artificial intelligence).

In less than one hour, you will learn:

  • The fundamentals of campaign tracking (quick review)
  • How to measure campaign performance in GA4
  • How to get data out of GA4 and into ChatGPTs Advanced Data Analysis
  • How to prompt the AI for fast insights into your data
  • Examples of analysis and actions for better marketing

Yes, it’s about the specifics of campaigns, email and social, paid and organic, reporting and analysis.

…but this session is also a fun little tour of the latest in marketing technology. And perspectives from legit leaders who’ve tried it all and can tell you what works and what doesn’t.

Takeaway

  • The fundamentals of campaign tracking (quick review)
  • How to measure campaign performance in GA4
  • How to get data out of GA4 and into ChatGPTs Advanced Data Analysis
  • How to prompt the AI for fast insights into your data
  • Examples of analysis and actions for better marketing