Zontee Hou (Managing Director, Convince & Convert)
Nick Dan-Bergman (VP of Marketing & Partnerships, LaneTerralever)
Location: Room 32B
Date: Monday, October 21
Time: 9:00 am - 10:30 am
Pass Type: All Access Pass
Theme: Marketing Analytics
Session Type: Workshop
Track: Data & Culture
Vault Recording: TBD
Audience Level: Intermediate
Data can not only help you reach better quality customers, but also garner the attention of the customers who matter most to your organization. In this session, Zontee Hou pulls the curtain back on how the teams at Convince & Convert and LT develop reports that generate leads, garner press attention, and give them a cutting edge when it comes to personalization and customer insights. This hands-on session will feature frameworks for identifying compelling ways to leverage in-house data and field surveys that break through the noise. It will also include best practices for marketing and data insights teams to work together to get the most out of their shared efforts.