Schedule 2024

For over two decades, Andrew has tackled data insights and decision science challenges at scale for clients in Media, eCommerce, Energy, and Non-Profits. He's run Product & Tech teams and projects at companies both big like NBCU and Pfizer, and start ups like DailyCandy, Vindigo, and Juno Online. He's specialized in MarTech, AdTech, CRM, and Analytics systems and getting their data ready for data science to help executives. Earlier in his career he was a marketing analyst, CRM lead, and product manager for data - and Andrew particularly loves working with our users in those roles today. His hobbies include running marathons, eating baked goods, and directing theater. And saying hi to all the dogs.

Presenting:

• Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM