Mark Tressler (Head of Analytics and Growth, Row Zero)
Location: Room 32B
Date: Tuesday, October 22
Time: 8:15 am - 8:55 am
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Data & Culture
Vault Recording: TBD
Audience Level: Intermediate
Spreadsheets are the most widely used data tool in most organizations, used by all skill and seniority levels. Spreadsheets can be a double edged sword - they make it very easy for anyone to do a wide range of business critical work, but that very attribute and lack of security controls can make traditional spreadsheets a security risk. Conversely, the ubiquity of spreadsheets creates a big opportunity to improve self-serve data access, scale data insights, and align around your “source of truth” data.
In this session, we’ll explore some of the biggest security risks that spreadsheets pose with solutions for how to address them. We’ll also explore why BI tools fall short for most business users, how to connect spreadsheets to your data sources, and how to unlock the power of big data in spreadsheets.