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Schedule 2024

Jim SternePresidentTarget Marketing of Santa Barbara

Jim Sterne sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990's, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on analytics strategy planning as well as teaching the ins and outs of Machine Learning and Generative AI to marketers. His most popular workshop these days is Creating a Generative AI Adoption Roadmap.