Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience.
br> br>Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Location: Hall G
Pass Type: All Access, Main Conference
Session Type: Registration
AI & Machine Learning Workshop
Location: Room 32A
Pass Type: All Access
Session Type: Workshop
Track: AI & Machine Learning
Location: Room 32B
Pass Type: All Access
Session Type: Workshop
Track: Data & Culture
Driving Growth Workshop: The Right Way to Select Marketing Technology
Speaker: Tony Byrne (Real Story Group)
Location: Room 32B
Pass Type: All Access
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Speaker: Kyle Clark (Strava)
Location: Room 32A
Pass Type: All Access
Theme: Data Science
Session Type: Session
Track: Measurement & Modeling
Location: MADS Keynote Stage
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
How Generative AI is Helping Improve Empathy and Outcomes
Speaker: John Callery-Coyne (ReflexAI)
Location: Room 31AB
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
Adopting GenAI into Your Enterprise - a Roadmap
Speaker: Jim Sterne (Target Marketing of Santa Barbara)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
E=mc²: The Universal Law of Data-Driven Organizations
Speaker: Michael Bagalman (Starz)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: Data & Culture
Lessons From The Trenches: Navigating Data Diversity & Cultivating Trust in FAST Streaming Media
Speaker: Chad O'Brien (Revry)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: Data & Culture
Location: Sails Pavillion
Pass Type: All Access, Main Conference
Session Type: Networking
Location: Hall G
Pass Type: All Access, Main Conference
Session Type: Registration
How to give your GA4 campaign data to AI for turbo insights
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Opening the black box: how to validate your media mix model
Speaker: Michael Kaminsky (Recast)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
The role of data exchange in privacy-centric marketing
Speaker: Pardis Noorzad (General Folders)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
AI & Marketing: Measurement and Analytics, in a privacy-first world.
Speaker: Suraj Rajdev (Google)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Session Type: Session
Track: Measurement & Modeling
Data Detox: Cleansing Your Way to Clearer Insights
Speaker: James Hunt (Vivanti)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Speakers: Martijn Hosten (TUI), Halewijn Schoonjans (TUI)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Location, Location, Location! Challenges and Opportunities in Geo Experimentation.
Speakers: Paul Scheetz (Etsy), Vishwa Bhuta (Etsy)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Transforming Marketing Measurements into Business Forecasts: A Guide to Causal Planning
Speaker: Brian Champion (WW Grainger)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Location: MADS + CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Location: Hall G
Pass Type: All Access, Main Conference
Session Type: Registration
Location: MADS + CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Fast-Track to Launch: Harnessing AI for Messaging Campaign Validation at Scale
Speakers: Sunny Hunt (Convince & Convert), Jenna Rutschman (University of Arizona)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
How to Measure the Effectiveness and Impact of Your Communications
Speaker: Brian Piper (University of Rochester)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Integrating AI & ML across Marketing
Speaker: Marina Printz (New York Life)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM
Speakers: Andrew Grosso (Pickaxe Foundry), Robert Zibell (Lee Enterprises)
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling