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An analyst's best friend or replacement? How AI is impacting data analysis

Adam Ribaudo  (VP, Behavioral Analytics, Velir)

David Gelman  (Director, Data Solutions and AI/ML Practice Lead, Brooklyn Data Co, a Velir Company)

Location: Room 32A

Date: Monday, October 21

Time: 3:15 pm - 3:55 pm

Pass Type: All Access, Main Conference, Digital

Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Vault Recording: TBD

Audience Level: Intermediate

AI has proven itself at tasks like programming and content creation, but how does it stack up as a data analyst? In this talk, Adam & David will cover the variety of places where AI can slot into a data analysis workflow. From exploratory data analysis to anomaly detection and report building, you may be surprised to learn where AI performs well and where it still falls short.

Takeaway

  • What categories of data analysis problems is Gen AI positioned to solve? Ex: query building, analysis, report building, storytelling
  • How are data analysis products & tools incorporating Gen AI?
  • How are Gen AI platforms (ChatGPT, Claude) incorporating data analysis features?
  • Which Gen AI capabilities work well in a data analyst workflow today? Which show promise?