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Schedule 2024

Adopting GenAI into Your Enterprise - a Roadmap

Jim Sterne  (President, Target Marketing of Santa Barbara)

Location: Room 32A

Date: Monday, October 21

Time: 2:25 pm - 3:05 pm

Pass Type: All Access, Main Conference, Digital

Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Vault Recording: TBD

Audience Level: Intermediate

Generative AI presents tremendous opportunities, but most companies are trapped in the research cycle. We are faced with a change management conundrum like never before. Jim draws on lessons from the computer revolution, digital transformation, the mobile revolution, and Robotic Process Automation, to deliver a rational roadmap for the adoption of generative AI capabilities. It's a transformation blueprint from executive alignment to measuring the impact of new projects. Forming an AI Council, setting policies and guidelines, rolling out training, and new ways to measure the business value of new projects will set you up to successfully integrate generative AI into your processes, products, and services.


  • You will take home a formal, step-by-step plan for GenAI adoption
  • You will be prepared to participate in your organization's transformation
  • You will be able to help those around you manage their fears and mitigate risk