Jim Sterne (President, Target Marketing of Santa Barbara)
Location: Room 32A
Date: Monday, October 21
Time: 2:25 pm - 3:05 pm
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Vault Recording: TBD
Audience Level: Intermediate
Generative AI presents tremendous opportunities, but most companies are trapped in the research cycle. We are faced with a change management conundrum like never before. Jim draws on lessons from the computer revolution, digital transformation, the mobile revolution, and Robotic Process Automation, to deliver a rational roadmap for the adoption of generative AI capabilities. It's a transformation blueprint from executive alignment to measuring the impact of new projects. Forming an AI Council, setting policies and guidelines, rolling out training, and new ways to measure the business value of new projects will set you up to successfully integrate generative AI into your processes, products, and services.