Michael Bagalman is a seasoned professional with nearly three decades of experience in marketing analytics. Throughout his career, he has demonstrated his expertise in this field through roles at leading agencies such as Deutsch and Publicis, as well as through the successful management of his own consulting firm.

Currently, Michael holds the position of Professor of Practice at the University of Oklahoma's Gaylord College, where he teaches Marketing and Media Analytics to graduate students. In this capacity, he imparts his extensive knowledge and experience to aspiring professionals.

In addition to his academic role, Michael is an active social media enthusiast who frequently shares valuable insights on topics such as marketing, data science, and AI.

Presenting:

• Is Your A/B Testing an Anchor or an Engine?