October 21-23, 2024
San Diego, CA
The 2024 MADS Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Registration
Welcome to the 2023 MADS Conference
Speaker: Scott Breitenother (Brooklyn Data Co.)
Location: Room 147A
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
Unlocking Success: The Power of Data Literacy in Your Organization
Speaker: Joe Miscavige (PBS)
Location: Room 147A
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
Using Machine Learning for Pure Discovery
Speaker: Walter Paliska (dotData)
Location: Room 147A
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
Advancing Marketing Analytics Using ML
Speaker: Guan Wang (Snowflake)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Delivering personalized customer experiences with your data warehouse and a composable CDP
Speakers: Scott Breitenother (Brooklyn Data Co.), Adam Ribaudo (Velir)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Data & Culture
Harnessing the power of Journey Analytics in B2B2C marketing
Speaker: Ling Cui (Cui)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
The New Way to EDA: Ideas, Tools, and Tips That Enhance Your Exploratory Data Analysis
Speaker: Pierre DeBois (Zimana, LLC)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Data & Culture
Location: Planet Word
Pass Type: All Access Pass, Main Conference
Session Type: Networking
Location: Meet at the entrance in front of Mt. Vernon Place
Pass Type: All Access Pass, Main Conference
Session Type: Session
Location: Third Floor Ballroom
Pass Type: All Access Pass, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Registration
Data Storytelling and Beyond: The Practical Skills Behind Better Data-driven Decisions
Speaker: David Ciommo (Humana)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Data & Culture
Speaker: Caitlyn Wood (IBM)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Measurement & Modeling
Speaker: Andrew Naumann (Northwestern Mutual)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Measurement & Modeling
Managing the People that Manage the Machines
Speaker: Katie Robbert (Trust Insights)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Networking
Using Predictive Analytics for Proactive Response Strategies
Speaker: Darren Bosik (APCO Worldwide)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Measurement & Modeling
Speakers: Hilary Borndahl (Miix Analytics Inc.), Amanda Maracle (Arterra Wines Canada)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Next wave measurement: Marketing mix modeling in the age of retail media
Speaker: Garth Viegas (Analytic Edge)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Sponsored Session
Track: Measurement & Modeling
How to Audit Your Content Using GA4: A Data-Driven Approach to SEO and Lead Generation
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Weaponizing review data like top consumer brands.
Speaker: Gautam Kanumuru (Yogi)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Analytics Fundamentals: Creating a Single Source of Truth for Your Marketing Data
Speaker: Whitney Myers (Zuar)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
How Does Generative AI Change the Analytics Role?
Speaker: Jim Sterne (Target Marketing of Santa Barbara)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Networking
Speaker: Derek Thompson (The Atlantic)
Location: MADS + CMWorld Keynote Stage
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
CMI Celebration brought to you by Wordpress VIP
Location: National Portrait Gallery
Pass Type: All Access Pass, Main Conference
Session Type: Session
Location: Meet at the entrance in front of Mt. Vernon Place
Pass Type: All Access Pass, Main Conference
Session Type: Session
Location: Third Floor Ballroom
Pass Type: All Access Pass, Main Conference
Session Type: Session
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Registration
Location: MADS + CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference
Session Type: Keynote
Actionable AI: Solutions for Unknown Unknown Problems!
Speaker: Avinash Kaushik (Croud)
Location: MADS + CMWorld Keynote Stage
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Networking
Is Your A/B Testing an Anchor or an Engine?
Speaker: Michael Bagalman (Starz)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI
Speaker: Christopher Penn (Trust Insights)
Location: Expo Hall Stage
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Making Better Decisions Faster with Experimentation
Speaker: Robert Neal (LaunchDarkly)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Driving Growth
Python and AI: How to Accelerate Your Content Marketing Efforts
Speaker: Alton Alexander (Front Analytics, Inc)
Location: Room 150A
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
5 Surprising Ways to Use AI for SEO (and 2 Ways You Shouldn't!)
Speakers: Alli Berry (The Arena Group/TheStreet), Connie Smart (Canadian Western Bank)
Location: Expo Hall Stage
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Case Study: How the OLLY Brand is Adapting With Certainty in an Uncertain World
Speakers: John Nicholson (in4mation insights), Liz Riley (OLLY)
Location: Room 150B
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Speaker: Elizabeth Banks (Director)
Location: MADS + CMWorld Keynote Stage
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
Data & Culture Workshop: Build Your Toolkit for Data-Driven Personalization
Speaker: Zontee Hou (Convince & Convert)
Location: Room 150A
Pass Type: All Access Pass
Conference Theme: Data Science
Session Type: Workshop
Track: Data & Culture
Measurement & Modeling Workshop: Demystifying Machine Learning for Marketers: A Crash Course
Speaker: Paul Yang (Einblick)
Location: Room 150B
Pass Type: All Access Pass
Conference Theme: Data Science
Session Type: Workshop
Track: Measurement & Modeling
Speaker: Alton Alexander (Front Analytics, Inc)
Location: Room 150A
Pass Type: All Access Pass
Conference Theme: Data Science
Session Type: Workshop
Track: AI & Machine Learning
Driving Growth Workshop: Mapping content data to business metrics for more strategic insights
Speaker: Noz Urbina (Urbina Consulting)
Location: Room 150B
Pass Type: All Access Pass
Session Type: Workshop
Track: Driving Growth
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference
Session Type: Networking
Speaker: Cassie Kozyrkov (Google)
Location: MADS + CMWorld Keynote Stage
Pass Type: Digital Pass, All Access Pass, Main Conference
Session Type: Keynote
Location: The Delegate in the lobby of Courtyard by Marriott
Pass Type: All Access Pass, Main Conference
Session Type: Networking