October 21-23, 2024
San Diego, CA
Schedule 2024
Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Location: Hall G
Pass Type: All Access, Main Conference
Session Type: Registration
AI & Machine Learning Workshop
Location: Room 32A
Pass Type: All Access
Session Type: Workshop
Track: AI & Machine Learning
Location: Room 32B
Pass Type: All Access
Session Type: Workshop
Track: Data & Culture
Driving Growth Workshop: The Right Way to Select Marketing Technology
Speaker: Tony Byrne (Real Story Group)
Location: Room 32B
Pass Type: All Access
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Speaker: Kyle Clark (Strava)
Location: Room 32A
Pass Type: All Access
Theme: Data Science
Session Type: Session
Track: Measurement & Modeling
Location: MADS Keynote Stage
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
How Generative AI is Helping Improve Empathy and Outcomes
Speaker: John Callery-Coyne (ReflexAI)
Location: Room 31AB
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
Adopting GenAI into Your Enterprise - a Roadmap
Speaker: Jim Sterne (Target Marketing of Santa Barbara)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
E=mc²: The Universal Law of Data-Driven Organizations
Speaker: Michael Bagalman (Starz)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: Data & Culture
Lessons From The Trenches: Navigating Data Diversity & Cultivating Trust in FAST Streaming Media
Speaker: Chad O'Brien (Revry)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: Data & Culture
Location: Sails Pavillion
Pass Type: All Access, Main Conference
Session Type: Networking
Location: Hall G
Pass Type: All Access, Main Conference
Session Type: Registration
How to give your GA4 campaign data to AI for turbo insights
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Opening the black box: how to validate your media mix model
Speaker: Michael Kaminsky (Recast)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
The role of data exchange in privacy-centric marketing
Speaker: Pardis Noorzad (General Folders)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
AI & Marketing: Measurement and Analytics, in a privacy-first world.
Speaker: Suraj Rajdev (Google)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Session Type: Session
Track: Measurement & Modeling
Data Detox: Cleansing Your Way to Clearer Insights
Speaker: James Hunt (Vivanti)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Speakers: Martijn Hosten (TUI), Halewijn Schoonjans (TUI)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Location, Location, Location! Challenges and Opportunities in Geo Experimentation.
Speakers: Paul Scheetz (Etsy), Vishwa Bhuta (Etsy)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Transforming Marketing Measurements into Business Forecasts: A Guide to Causal Planning
Speaker: Brian Champion (WW Grainger)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Location: MADS + CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Location: Hall G
Pass Type: All Access, Main Conference
Session Type: Registration
Location: MADS + CMWorld Keynote Stage
Pass Type: All Access, Main Conference, Digital
Session Type: Keynote
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Fast-Track to Launch: Harnessing AI for Messaging Campaign Validation at Scale
Speakers: Sunny Hunt (Convince & Convert), Jenna Rutschman (University of Arizona)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
How to Measure the Effectiveness and Impact of Your Communications
Speaker: Brian Piper (University of Rochester)
Location: Room 32B
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Integrating AI & ML across Marketing
Speaker: Marina Printz (New York Life)
Location: Room 32A
Pass Type: All Access, Main Conference, Digital
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference
Session Type: Networking
Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM
Speakers: Andrew Grosso (Pickaxe Foundry), Robert Zibell (Lee Enterprises)
Pass Type: All Access, Main Conference, Digital
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling