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Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sep 26 Tuesday | 7:30 am

Registration Opens

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Registration

Sep 26 Tuesday | 1:00 pm

Welcome to the 2023 MADS Conference

Speaker: Scott Breitenother  (Brooklyn Data Co.)

Location: Room 147A

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 26 Tuesday | 1:15 pm

Unlocking Success: The Power of Data Literacy in Your Organization

Speaker: Joe Miscavige  (PBS)

Location: Room 147A

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 26 Tuesday | 1:45 pm

Using Machine Learning for Pure Discovery

Speaker: Walter Paliska  (dotData)

Location: Room 147A

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 26 Tuesday | 2:20 pm

Advancing Marketing Analytics Using ML

Speaker: Guan Wang  (Snowflake)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Delivering personalized customer experiences with your data warehouse and a composable CDP

Speakers: Scott Breitenother  (Brooklyn Data Co.), Adam Ribaudo  (Velir)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Data & Culture

Sep 26 Tuesday | 3:10 pm

Harnessing the power of Journey Analytics in B2B2C marketing

Speaker: Ling Cui  (Mass Mutual)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

The New Way to EDA: Ideas, Tools, and Tips That Enhance Your Exploratory Data Analysis

Speaker: Pierre DeBois  (Zimana, LLC)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Data & Culture

Sep 26 Tuesday | 5:00 pm

MADS Welcome Reception

Location: Planet Word

Pass Type: All Access Pass, Main Conference

Session Type: Networking

Sep 27 Wednesday | 6:00 am

Running Club

Location: Meet at the entrance in front of Mt. Vernon Place

Pass Type: All Access Pass, Main Conference

Session Type: Session

Yoga

Location: Third Floor Ballroom

Pass Type: All Access Pass, Main Conference

Session Type: Session

Sep 27 Wednesday | 7:30 am

Breakfast

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Session

Registration Opens

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Registration

Sep 27 Wednesday | 8:25 am

Data Storytelling and Beyond: The Practical Skills Behind Better Data-driven Decisions

Speaker: David Ciommo  (Humana)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Data & Culture

From individual insights to company-level insights: Leveraging machine learning to drive B2B marketing growth

Speaker: Caitlyn Wood  (IBM)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Measurement & Modeling

Sep 27 Wednesday | 9:15 am

CLV: It's not what you think

Speaker: Andrew Naumann  (Northwestern Mutual)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Measurement & Modeling

Managing the People that Manage the Machines

Speaker: Katie Robbert  (Trust Insights)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Sep 27 Wednesday | 10:00 am

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Networking

Sep 27 Wednesday | 10:30 am

Using Predictive Analytics for Proactive Response Strategies

Speaker: Darren Bosik  (APCO Worldwide)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Measurement & Modeling

Sep 27 Wednesday | 11:20 am

ROI Disruption in the Details

Speakers: Hilary Borndahl  (Miix Analytics Inc.), Amanda Maracle  (Arterra Wines Canada)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Sep 27 Wednesday | 12:00 pm

Lunch

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Session

Sep 27 Wednesday | 1:05 pm

Next wave measurement: Marketing mix modeling in the age of retail media

Speaker: Garth Viegas  (Analytic Edge)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Sponsored Session

Track: Measurement & Modeling

Sep 27 Wednesday | 1:45 pm

How to Audit Your Content Using GA4: A Data-Driven Approach to SEO and Lead Generation

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Weaponizing review data like top consumer brands.

Speaker: Gautam Kanumuru  (Yogi)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Sep 27 Wednesday | 2:35 pm

Analytics Fundamentals: Creating a Single Source of Truth for Your Marketing Data

Speaker: Whitney Myers  (Zuar)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

How Does Generative AI Change the Analytics Role?

Speaker: Jim Sterne  (Target Marketing of Santa Barbara)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Sep 27 Wednesday | 3:15 pm

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Networking

Sep 27 Wednesday | 4:00 pm

The Secrets of Hit Making

Speaker: Derek Thompson  (The Atlantic)

Location: MADS + CMWorld Keynote Stage

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 27 Wednesday | 7:00 pm

CMI Celebration brought to you by Wordpress VIP

Location: National Portrait Gallery

Pass Type: All Access Pass, Main Conference

Session Type: Session

Sep 28 Thursday | 6:00 am

Running Club

Location: Meet at the entrance in front of Mt. Vernon Place

Pass Type: All Access Pass, Main Conference

Session Type: Session

Yoga

Location: Third Floor Ballroom

Pass Type: All Access Pass, Main Conference

Session Type: Session

Sep 28 Thursday | 7:30 am

Breakfast

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Session

Registration Opens

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Registration

Sep 28 Thursday | 8:20 am

Welcome Back to MADS!

Location: MADS + CMWorld Keynote Stage

Pass Type: All Access Pass, Main Conference

Session Type: Keynote

Sep 28 Thursday | 8:25 am

Actionable AI: Solutions for Unknown Unknown Problems!

Speaker: Avinash Kaushik  (Croud)

Location: MADS + CMWorld Keynote Stage

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 28 Thursday | 8:55 am

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Networking

Sep 28 Thursday | 9:25 am

Is Your A/B Testing an Anchor or an Engine?

Speaker: Michael Bagalman  (University of Oklahoma)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Driving Growth

Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI

Speaker: Christopher Penn  (Trust Insights)

Location: Expo Hall Stage

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Sep 28 Thursday | 10:15 am

Making Better Decisions Faster with Experimentation

Speaker: Robert Neal  (LaunchDarkly)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Driving Growth

Python and AI: How to Accelerate Your Content Marketing Efforts

Speaker: Alton Alexander  (Front Analytics, Inc)

Location: Room 150A

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Sep 28 Thursday | 11:05 am

5 Surprising Ways to Use AI for SEO (and 2 Ways You Shouldn't!)

Speakers: Alli Berry  (The Arena Group/TheStreet), Connie Smart  (Canadian Western Bank)

Location: Expo Hall Stage

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Case Study: How the OLLY Brand is Adapting With Certainty in an Uncertain World

Speakers: John Nicholson  (in4mation insights), Liz Riley  (OLLY)

Location: Room 150B

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Driving Growth

Sep 28 Thursday | 11:45 am

Lunch

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Session

Sep 28 Thursday | 12:45 pm

Headliner

Speaker: Elizabeth Banks  (Director)

Location: MADS + CMWorld Keynote Stage

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 28 Thursday | 1:55 pm

Data & Culture Workshop: Build Your Toolkit for Data-Driven Personalization

Speaker: Zontee Hou  (Convince & Convert)

Location: Room 150A

Pass Type: All Access Pass

Conference Theme: Data Science

Session Type: Workshop

Track: Data & Culture

Measurement & Modeling Workshop: Demystifying Machine Learning for Marketers: A Crash Course

Speaker: Paul Yang  (Einblick)

Location: Room 150B

Pass Type: All Access Pass

Conference Theme: Data Science

Session Type: Workshop

Track: Measurement & Modeling

Sep 28 Thursday | 3:30 pm

AI & Machine Learning Workshop: Python for Creative Marketers: A Hands-On Workshop for Data Analytics and Automation

Speaker: Alton Alexander  (Front Analytics, Inc)

Location: Room 150A

Pass Type: All Access Pass

Conference Theme: Data Science

Session Type: Workshop

Track: AI & Machine Learning

Driving Growth Workshop: Mapping content data to business metrics for more strategic insights

Speaker: Noz Urbina  (Urbina Consulting)

Location: Room 150B

Pass Type: All Access Pass

Session Type: Workshop

Track: Driving Growth

Sep 28 Thursday | 4:15 pm

Coffee & Networking on the Expo Floor

Location: Hall B

Pass Type: All Access Pass, Main Conference

Session Type: Networking

Sep 28 Thursday | 4:45 pm

Whose Job Does AI Automate?

Speaker: Cassie Kozyrkov  (Google)

Location: MADS + CMWorld Keynote Stage

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Keynote

Sep 28 Thursday | 9:00 pm

Late Night Drink & Draw

Location: The Delegate in the lobby of Courtyard by Marriott

Pass Type: All Access Pass, Main Conference

Session Type: Networking