Schedule 2024

Brianna is an accomplished analytics leader with over two decades of experience in marketing technology. With a passion for her work, Brianna has established herself as a trusted leader and consultant in the field of data-driven decision-making. She has consistently delivered impactful solutions, unlocking valuable insights from complex datasets, and ensuring alignment with business goals through her strategic oversight and deep understanding of marketing technology. Having an extensive consulting background, Brianna has partnered with a diverse range of clients, providing strategic guidance to effectively leverage data and drive digital transformation. Currently, Brianna leads the North American data and analytics team at Media.Monks, where she continues to support an excellent team and help clients maximize the potential of their data. Brianna's educational background includes a Bachelor's degree in Computer Science and a Master's degree in International Studies. Her passion for making a positive impact led her to engage in nonprofit work, specializing in microfinance and women's work. Throughout her career, she has contributed her expertise to NGOs across the globe, including impactful projects in Istanbul, Turkey, India, South Africa, and Canada by creating opportunities for women to participate in the formal economy.

Presenting:

• Keep your eye on the target: a ML based approach to identifying your high-value users