Marina Printz (Lead Data Scientist, Sr. Director, New York Life)
Location: Room 32A
Date: Wednesday, October 23
Time: 10:10 am - 10:50 am
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Vault Recording: TBD
Audience Level: Intermediate
AI and ML for Marketing applications is a hot field. My team works hand-in-hand with Marketing across the spectrum of customer engagement starting from ideation to design and approach, and all the way to deployment and model monitoring. In this session I will go in-depth on two specific use-cases of the AI and Marketing partnership: 1. optimizing lead management through traditional data science in conjunction with novel geospatial approaches 2. strategic evaluation of overall impact of Marketing channels on sales considering our company's unique sales distribution.