Schedule 2024

Joined AT&T December 2019
Leads Marketing Measurement for AT&T responsible for solutions including:
(Marketing Mix Modeling, Multi-touch Attribution, Forecasting, Marketing Data Engineering, Customer and Brand Analytics)
16 Years in Marketing Analytics
Previously Sr. Director at Publicis (M)phasize – delivering marketing analytics consulting for clients in Pharma, Telecom, Tech, CPG, and Retail. Started career at Nielsen MMM practice 
BS Economics from The Wharton School, concentrations in Statistics and Marketing 
BA International Studies from the University of Pennsylvania

Presenting:

• Building a better MMM Mousetrap – Perspective on the future of MMM