Schedule 2024

Michael Kaminsky is a co-founder and co-CEO of Recast, a startup that is re-inventing Marketing Mix Modeling with a focus on speed, transparency and statistical rigor. Michael was trained as a statistician and econometrician focused on helping people make better decisions. He's passionate about taking cutting edge statistical techniques and using those to build tools that help marketers drive better performance for their businesses.

Presenting:

• Opening the black box: how to validate your media mix model