Kyle Woodruff (EVP, Marketing, ObservePoint)
Location: Room 32B
Date: Tuesday, October 22
Time: 12:00 pm - 12:30 pm
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Data & Culture
Vault Recording: TBD
Audience Level: Beginner
Your website is more than just a digital storefront or branding opportunity—it’s a goldmine of insights that can fuel growth, shape customer experiences, and even boost your bottom line. But with thousands to millions of web pages to monitor and potentially hundreds of data collections sources, if the data isn't accurate, you’re flying blind. In this session, we’ll dive into how a strong website data-centric strategy brings your teams together and leverages the power of automation to generate reliable, actionable data. Discover how the right team with the right strategy can help you catch costly mistakes, stay ahead of regulations, and unlock the insights that drive smarter decisions—and ultimately, bigger business wins.