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Next-Gen Marketing Analytics: Top-10 AI Use Cases

Peter Cloutier  ( Head of Solutions Engineering, Improvado)

Location: Room 31AB

Date: Monday, October 21

Time: 1:50 pm - 2:15 pm

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Session Type: Keynote

Vault Recording: TBD

Improvado

Discover how AI is transforming marketing analytics. You’ll explore cutting-edge and practical use cases where AI agents are revolutionizing data pipelines and data-driven marketing, covering:

  • AI-driven data extraction and loading.
  • Sophisticated data modeling and reverse engineering.
  • Comprehensive data discovery and ad-hoc analytics.
  • Marketing data governance and actionable insights.

Takeaway

  • Latest trends in AI Marketing Analytics
  • Practical AI use-cases for Enterprises
  • Understand the AI impact on Marketing Performance