Suraj Rajdev (Head of Data, Measurement, & Analytics, Google)
Location: Room 32A
Date: Tuesday, October 22
Time: 10:20 am - 11:00 am
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Session
Track: Measurement & Modeling
Vault Recording: TBD
Audience Level: Intermediate
The advertising landscape is undergoing a dramatic transformation. Consumer habits are evolving rapidly, with new media platforms and content formats constantly emerging. Simultaneously, privacy regulations are shifting the ground beneath traditional measurement methods, leaving marketers in need of new tools and strategies. In this pivotal moment, embracing AI and fueling it with data-driven approaches is no longer a futuristic aspiration, but a critical necessity for success. This presentation will equip you with the knowledge and insights you need to navigate this changing terrain and thrive in the new era of marketing.