Schedule 2024

Zontee Hou is digital marketing consultant, speaker, and author whose new book, DATA-DRIVEN PERSONALIZATION will be out this May, published by Kogan Page. She’s the founder of Brooklyn-based digital marketing agency Media Volery and managing director for Convince & Convert, the respected consultancy founded by Jay Baer. Her nearly 20 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Caesars Entertainment, Fidelity, and many universities across the U.S. She was named one of LinkedIn’s 16 Marketers to Follow in 2021. She’s also been named one of TopRank’s most influential content marketers and most influential B2B marketers for the last five years, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. Zontee has also been a lecturer at Columbia University and at the City College of New York, where she continues to be a board member of their graduate program in communications, in addition to speaking at events globally.

Presenting:

• Data & Culture Workshop: Dual-Purpose Research: Developing Reports That Generate Attention and Audience Insights