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Schedule 2024

Unleash Your Primal Brain: Tapping the unconscious to move people to action

Tim Ash  (Chief Strategy Advisor, SiteTuners)

Location: Room 32B

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access Pass, Digital Pass, Main Conference Pass

Theme: Marketing Analytics

Session Type: Session

Track: Driving Growth

Vault Recording: TBD

Audience Level: Intermediate

Drop a rock. It falls and hits the ground.


Once you understand brain evolution, many of our decisions will become easily predictable. To a scary degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine.


What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time.

Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience.
Are you ready to be inspired?

Takeaway

  • Choosing the right pricing presentation to boost sales
  • Changing the offer context to effectively persuade
  • Motivating action by tapping deep evolutionary needs