Schedule 2024

The quality of your marketing outcomes is only as good as the data you feed into your campaigns. Yet, navigating the complexities of data hygiene can seem daunting. How do you transform raw, often messy data into a pristine set ready to power your marketing engine?

In this session, we'll dive into the fundamentals of data hygiene essential for every marketer. Whether you're battling duplicate data entries, puzzling over proper data modeling, or just tired of data that doesn't make sense, this talk is for you. We'll explore hands-on techniques for data cleaning, discuss how to correlate different data sources effectively, and reveal the latest tools that can streamline these processes.

Takeaway

• Data Modeling Essentials: Learn how to structure your data to support your marketing goals.
• Advanced Cleaning Techniques: Tips and tricks to scrub your data clean of inconsistencies and errors.
• Data Governance: Implementing policies that ensure data quality and compliance.
• Data Observability: Keeping an eye on your data's health and using insights to adjust your marketing strategies dynamically.