Schedule 2024

In today's hyper-competitive market, brands can suffer considerably if they are targeting the wrong people. Wasted resources, including effort, time, and money, low brand engagement, and possibly a damaged brand reputation are only a few of the risks of improper targeting. To thrive in this landscape, brands need to deliver tailored messages and experiences to specific segments of their users, enhancing the effectiveness of marketing campaigns. The targeted approach fosters deeper connections to customers by addressing their unique needs, preferences, and behaviors, thereby improving the customer experience.
Explore how developing propensity models unveils invaluable insights into your customer's behaviors. These scores ultimately reflect customer tendencies to perform high-value actions and embark on user journeys on your website. By leveraging those insights, we craft custom remarketing campaigns for those prospects deemed to hit KPIs and promised to be loyal customers. Join us as we walk through the process of machine learning-based audience creation and activation using Google Analytics 4 and BigQuery. Don't miss this opportunity to improve your marketing strategies and realize improved cost efficiency and ROAS gains. Let's unlock the full potential of audience creation!

Takeaway

• Uncover the importance of audience targeting in digital media
• Discover how to build and activate propensity models using Google Analytics 4 and BigQuery
• Learn how to test the modeled outputs, informing a continuous learning loop for media optimization