October 21-23, 2024
San Diego, CA
Schedule 2024
Use the filters to find the speakers and sessions that present solutions to your greatest analytics and data science challenges and plan your personal MADS Conference experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Location: Hall G
Pass Type: All Access Pass, Main Conference Pass
Session Type: Registration
AI & Machine Learning Workshop: Everyday AI: Adding AI into Your Daily Analytics Workflow
Speaker: John Lovett (Seer Interactive)
Location: Room 32A
Pass Type: All Access Pass
Session Type: Workshop
Track: AI & Machine Learning
Speakers: Zontee Hou (Convince & Convert), Nick Dan-Bergman (LaneTerralever)
Location: Room 32B
Pass Type: All Access Pass
Theme: Marketing Analytics
Session Type: Workshop
Track: Data & Culture
Driving Growth Workshop: The Right Way to Select Marketing Technology
Speaker: Tony Byrne (Real Story Group)
Location: Room 32B
Pass Type: All Access Pass
Theme: Marketing Analytics
Session Type: Workshop
Track: Driving Growth
Speaker: Kyle Clark (Strava)
Location: Room 32A
Pass Type: All Access Pass
Theme: Data Science
Session Type: Workshop
Track: Measurement & Modeling
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
How Generative AI is Helping Improve Empathy and Outcomes
Speaker: John Callery-Coyne (ReflexAI)
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Next-Gen Marketing Analytics: Top-10 AI Use Cases
Speaker: Peter Cloutier (Improvado)
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Location: Room 31AB
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Adopting GenAI into Your Enterprise - a Roadmap
Speaker: Jim Sterne (Target Marketing of Santa Barbara)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
An analyst's best friend or replacement? How AI is impacting data analysis
Speakers: Adam Ribaudo (Velir), David Gelman (Brooklyn Data Co, a Velir Company)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Lessons From The Trenches: Navigating Data Diversity & Cultivating Trust in FAST Streaming Media
Speaker: Chad O'Brien (Revry)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: Data & Culture
Location: Pavilion Terrace
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Convention Center, Level 2 Terrace
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Hall G
Pass Type: All Access Pass, Main Conference Pass
Session Type: Registration
How to give your GA4 campaign data to AI for turbo insights
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Spreadsheets: Your Biggest Data Risk and Opportunity
Speaker: Mark Tressler (Row Zero)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Data & Culture
Opening the black box: how to validate your media mix model
Speaker: Michael Kaminsky (Recast)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
The role of data exchange in privacy-centric marketing
Speaker: Pardis Noorzad (General Folders)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
AI & Marketing: Measurement and Analytics, in a privacy-first world.
Speaker: Suraj Rajdev (Google)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Session
Track: Measurement & Modeling
Data Detox: Cleansing Your Way to Clearer Insights
Speaker: James Hunt (Vivanti)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Building a better MMM Mousetrap – Perspective on the future of MMM
Speaker: George Wu (AT&T)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Data & Culture
Speakers: Martijn Hosten (TUI), Halewijn Schoonjans (TUI)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Integrating AI & ML across Marketing
Speaker: Marina Printz (New York Life)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Mastering Your Website's Data Game: The Secret to Driving Smarter Decisions and Bigger Wins
Speaker: Kyle Woodruff (ObservePoint)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Data & Culture
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location, Location, Location! Challenges and Opportunities in Geo Experimentation.
Speakers: Paul Scheetz (Etsy), Vishwa Bhuta (Etsy)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Plan for business growth with analytics
Speaker: Quyen Ly, R.Ph, MBA (Philips Enterprise Informatics)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: Data & Culture
E=mc²: The Universal Law of Data-Driven Organizations
Speaker: Michael Bagalman (Starz)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: Data & Culture
Transforming Marketing Measurements into Business Forecasts: A Guide to Causal Planning
Speaker: Brian Champion (WW Grainger)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Everybody Lies: The Secrets of Human Nature in Internet Data
Speaker: Seth Stephens-Davidowitz (Keynote Speaker)
Location: Spark Keynote Stage
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Session Type: Keynote
Cocktails & Networking (Featuring Yappy Hour)
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: EVE (975 Waterfront Place)
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Convention Center, Level 2 Terrace
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Location: Hall G
Pass Type: All Access Pass, Main Conference Pass
Session Type: Registration
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Coffee & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Fast-Track to Launch: Harnessing AI for Messaging Campaign Validation at Scale
Speakers: Sunny Hunt (Convince & Convert), Jenna Rutschman (University of Arizona)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Holiday Growth Hacks: Yes, There's Still Time, and No, You Don't Need Your Developers
Speaker: Patrick Soch (e-CENS)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Sponsored Session
Track: Driving Growth
How to Measure the Effectiveness and Impact of Your Communications
Speaker: Brian Piper (University of Rochester)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Speaker: Blaz Stojanovic (Kumo.ai)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Unleash Your Primal Brain: Tapping the unconscious to move people to action
Speaker: Tim Ash (SiteTuners)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Driving Growth
Location: Hall F
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Dessert & Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking
Keep your eye on the target: a ML based approach to identifying your high-value users
Speakers: Brianna Mersey (Media.Monks), Michael Neveu (Media.Monks)
Location: Room 32A
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Marketing Mix Modeling at Scale & Speed: Revolutionizing Local Market Approaches with MMM
Speakers: Andrew Grosso (Pickaxe Foundry), Kevin Hunt (Lee Enterprises)
Location: Room 32B
Pass Type: All Access Pass, Digital Pass, Main Conference Pass
Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Location: Booth 209 (Expo Hall)
Pass Type: All Access Pass, Main Conference Pass
Session Type: Networking