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Schedule 2024

Jenna RutschmanDirector of Marketing Strategy, CollegesUniversity of Arizona

Jenna Rutschman brings over two decades of marketing expertise to her role as Director of Marketing Strategy at the University of Arizona. With a background spanning 14 years in agency environments, working with clients such as Zappos, DC Shoes, and the Cleveland Clinic, Jenna has honed her skills in account management, strategic marketing, and consulting. Her experience includes managing multi-million dollar campaigns across diverse regions and executions, showcasing her proficiency in branding, digital marketing, web development, and social media. At the University of Arizona, Jenna collaborates with college marketing and communications teams, providing them with strategic guidance to ensure alignment with the university's vision and brand. Recognized for her leadership abilities and effective stakeholder management, Jenna is known for her commitment to developing sound marketing strategies, fostering creative brand awareness, and maximizing ROI in all marketing endeavors.