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Schedule 2024

Measurement & Modeling Workshop: Unlocking the Power of Time Series Data: Techniques for Measuring Marketing Effectiveness Where Traditional Methods Fail

Kyle Clark  (Senior Manager, Analytics - Marketing & Growth, Strava)

Location: Room 32A

Date: Monday, October 21

Time: 10:45 am - 12:15 pm

Pass Type: All Access

Theme: Data Science

Session Type: Session

Track: Measurement & Modeling

Vault Recording: TBD

Audience Level: Intermediate

Elevate your analytical skills with this interactive workshop focused on time series analysis. You'll learn how to leverage statistical models and machine learning algorithms to quantify the impact of marketing activities for cases where traditional experimentation and attribution methods fall short.

Takeaway

  • Acquire hands-on experience with industry-standard methodologies for analyzing time series data in marketing analytics, including regression and causal impact models.
  • Create models using real-world data such as sales volume, user growth, and NPS.
  • Leave with your own free-to-use code examples that you can use for your own applications and the skills you need to elevate analysis in your organization.