Marketing Mix Modeling (MMM) is a popular and powerful predictive tool, but like a bad Google map mistake, resting on your laurels can lead you down a path akin to following ROI off a cliff. Hear from industry expert, Hilary Borndahl, Founder & CEO of Miix Analytics Inc. (formerly VP of Analytics at Nielsen and Kantar), about how greater details, speed, and agility is disrupting the MMM space. Hilary will be joined by a client speaker who will share a case study on how MMMs are transforming and empowering Analytics and Insights functions within the organization.

Takeaway

• Learn how clients are better utilizing the details available through MMM to make agile fact-based decisions.
• Learn how Degrees of Freedom is taking a more prominent role in MMM study design, built through robust data sets.
• Hear from a client-side speaker who will share how MMM can transform and empower Analytics and Insights functions within the organization.