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ROI Disruption in the Details

Hilary Borndahl  (Founder & CEO, Miix Analytics Inc.)

Amanda Maracle  (National Consumer Insights, Arterra Wines Canada)

Location: Room 150B

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Vault Recording: TBD

Audience Level: Intermediate

Marketing Mix Modeling (MMM) is a popular and powerful predictive tool, but like a bad Google map mistake, resting on your laurels can lead you down a path akin to following ROI off a cliff. Hear from industry expert, Hilary Borndahl, Founder & CEO of Miix Analytics Inc. (formerly VP of Analytics at Nielsen and Kantar), about how greater details, speed, and agility is disrupting the MMM space. Hilary will be joined by a client speaker who will share a case study on how MMMs are transforming and empowering Analytics and Insights functions within the organization.


  • Learn how clients are better utilizing the details available through MMM to make agile fact-based decisions.
  • Learn how Degrees of Freedom is taking a more prominent role in MMM study design, built through robust data sets.
  • Hear from a client-side speaker who will share how MMM can transform and empower Analytics and Insights functions within the organization.