Hilary Borndahl is the founder & CEO of Miix Analytics. With an impressive 20+ year career in Marketing Research, Hilary has a strong passion and subject matter expertise in the field of Marketing Analytics and  ROI measurement. Hilary has consulted for over 130 brands in North America. In the middle of the pandemic, Hilary decided to launch the Miix Analytics boutique, located outside of Toronto. Hilary has presented at over 20 speaking engagements and is a regular guest lecturer of undergraduate and MBA programs in Canada. More recently, Hilary co-hosted the IA’s Converge event in December 2022, and was a selected speaker at IA Annual (Apr 2023), and CRIC (Jun 2023). Hilary is a well-known and liked panel moderator, bringing her charm, charisma and knowledge to deliver engaging panel conversation across a variety of Marketing, Media and Career topics. Outside of advanced analytics, Hilary is a strong supporter of the advancement of women in STEM roles. In March 2023, Miix hosted their second annual #IWD2023 #EmbraceEquity event to raise funds for Home Suite Hope, a charity that supports Single mothers and their children out of poverty.

Presenting:

• ROI Disruption in the Details