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Amanda MaracleNational Consumer InsightsArterra Wines Canada

An accomplished insights professional with a background in behavioral neuroscience, Amanda’s expertise lies in translating scientific and analytical concepts into actionable insights for businesses. With experience spanning agency and industry rolls, she has provided invaluable guidance to numerous companies seeking to enhance their products, services, and marketing strategies. In her current role at Arterra Wines Canada, she leverages her background in human behavior and advanced analytics to understand consumer motivations, emotions, and preference, enabling her organization to optimize their offerings and create compelling brand experiences.