Darren Bosik (Senior VP, APCO Worldwide)
Location: Room 150B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: Measurement & Modeling
Vault Recording: TBD
Audience Level: Intermediate
In today's digital world, it's more important than ever to stay abreast of issues affecting corporate reputation online. The availability of digital data enables more real-time access to critical insights that drive the right strategic business decisions. The session will explore how to predict the potential impact of online conversations on a company's reputation and the best message for response during a crisis or other reputation-related event.
The approach combines data science, social intelligence, and expertise in communications strategy. This data-driven reputation reconnaissance empowers companies to be more proactive in its response and mitigate risk to KPIs during key tentpole moments.