Darren Bosik is Senior Director for APCO Insight at APCO Worldwide’s New York office where he leads the development of research and data analytics methodologies for clients that inform their strategic business decisions. He is among the Top 25 Innovators in Communications for North America, according to PRovoke Media.

Darren joined APCO after serving at Omnicom’s Marina Maher Communications where, as SVP of Data Analytics, he spearheaded the research and analysis initiatives for clients in CPG, financial services, healthcare and pharma. Early in his career he built the foundation for his research prowess by serving as B2C analyst for eMarketer, Research Science Director for NPD Group, and a business technology analyst at Gartner. Darren has developed approaches to measure the holistic effects of traditional and social media on consumer behavior throughout the purchase funnel, optimize spending across marketing channels, and assess the impact of digital PR, search engines, and marketing on consumer buying.

Darren holds an MBA in Marketing Intelligence from UCONN. He has won a SABRE award for Best Use of Advanced Analytics in a PR campaign.

Presenting:

• Using Predictive Analytics for Proactive Response Strategies