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How Does Generative AI Change the Analytics Role?

Jim Sterne  (President, Target Marketing of Santa Barbara)

Location: Room 150A

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Vault Recording: TBD

Audience Level: Beginner

Yes, Generative AI is on everybody's mind.
Yes it's going to change the whole world!
The hype cycle is strong in this one.

But what does it mean to analytics? What's the impact on the analytics process, from data collection to data cleaning to data munging? How will it impact the relationship between the analyst and the business stakeholder?

Jim Sterne tackles these thorny questions - as well as yours - to describe what is happening in the field, and what we imagine tomorrow might look like.


How to know what to worry about and what to ignore
How to prepare for the sea change to come
How to explain all this to your internal or external clients
How roles and responsibilities are changing
How to retrain your brain