Ling Cui (Cui)
Location: Room 150A
Date: Tuesday, September 26
Time: 3:10 pm - 3:50 pm
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Vault Recording: TBD
Audience Level: Intermediate
90% of executives struggle with starting on CX improvements. For those who invested in journey technologies, 80% see business benefits from better CX. In this session we will explore a case study of how MassMutual leverages Journey Analytics capabilities to discover, quantify and improve consumer experience and the path toward advisor experience diagnostics and enhancement. We will also discuss learnings on Journey Analytics platform selection, implementation and value activation.