Ling Cui, Head of Marketing Analytics, Customer Insights and Marketing Technology at MassMutual, is a passionate customer experience advocate with more than two decades of experience analyzing and storytelling customer & journey insights, analytics and modeling, web analytics, product insights, customer experience measurement and activation in both B2C direct marketing and B2B2C settings. She is a firm believer that customer-centricity is “instrument-agnostic” and “function-agnostic”, enabled by elevating data literacy across the enterprise to drive business outcomes.

Presenting:

• Harnessing the power of Journey Analytics in B2B2C marketing