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Schedule 2024

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Data & Culture Workshop: Dual-Purpose Research: Developing Reports That Generate Attention and Audience Insights

Zontee Hou  (Managing Director, Convince & Convert)

Nick Dan-Bergman  (VP of Marketing & Partnerships, LaneTerralever)

Location: Room 32B

Date: Monday, October 21

Time: 9:00 am - 10:30 am

Pass Type: All Access Pass

Theme: Marketing Analytics

Session Type: Workshop

Track: Data & Culture

Vault Recording: TBD

Audience Level: Intermediate

Data can not only help you reach better quality customers, but also garner the attention of the customers who matter most to your organization. In this session, Zontee Hou pulls the curtain back on how the teams at Convince & Convert and LT develop reports that generate leads, garner press attention, and give them a cutting edge when it comes to personalization and customer insights. This hands-on session will feature frameworks for identifying compelling ways to leverage in-house data and field surveys that break through the noise. It will also include best practices for marketing and data insights teams to work together to get the most out of their shared efforts.

Takeaway

  • Why and how marketing and data insights teams must collaborate closely to make the most impact
  • How to develop reports that win your customers' attention
  • How to make the most of the insights generated for customer and lead nurture