Alli Berry (Senior Director of Content Marketing, The Arena Group/TheStreet)
Connie Smart (Content Specialist, Canadian Western Bank)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Vault Recording: TBD
Audience Level: Intermediate
Whether you're ready or not, AI has arrived and is disrupting the digital marketing industry. In this session, you'll learn from a slew of real-world case studies from the financial sector about how you can leverage AI tools to build a more effective content strategy for SEO. From uncovering competitor insights to conducting more efficient keyword research and topic generation, there are many ways to create efficiencies and scale up your content efforts with the help of AI tools. You'll also learn AI's limitations and things you should avoid using AI for -- especially if your website falls in Google's Your Money Your Life (YMYL) space.