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5 Surprising Ways to Use AI for SEO (and 2 Ways You Shouldn't!)

Alli Berry  (Senior Director of Content Marketing, The Arena Group/TheStreet)

Connie Smart  (Content Specialist, Canadian Western Bank)

Location: Expo Hall Stage

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: AI & Machine Learning

Vault Recording: TBD

Audience Level: Intermediate

Whether you're ready or not, AI has arrived and is disrupting the digital marketing industry. In this session, you'll learn from a slew of real-world case studies from the financial sector about how you can leverage AI tools to build a more effective content strategy for SEO. From uncovering competitor insights to conducting more efficient keyword research and topic generation, there are many ways to create efficiencies and scale up your content efforts with the help of AI tools. You'll also learn AI's limitations and things you should avoid using AI for -- especially if your website falls in Google's Your Money Your Life (YMYL) space.


  • Do more efficient keyword research to generate relevant content ideas
  • Create more interesting headlines and title tags for you to test
  • Identify missing topics and keywords in existing content that will help you gain visibility in search
  • Understand AI's shortcomings and when to NOT use it