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Connie SmartContent SpecialistCanadian Western Bank

Connie is a writer and creator at heart. With a colorful background in journalism, utilities communication and tourism marketing, in 2021 her deep love of storytelling inspired her to refocus her orbit around the exciting world of content marketing.
Her current role as Content Specialist on Canadian Western Bank’s marketing team takes her creative spark to the bank. At CWB she works closely with colleagues in corporate communications, acquisition, retention and creative services to produce a wealth of blog articles and social media content to help clients make sense of their business and personal finances.

An avid runner and adventure seeker both at home and abroad, she craves meaningful connections with people and places to fill her creative cup. She is honored to be a 2023 mentee in the CMI mentorship program.