Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He's well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He also runs the Omnichannel Podcast via his organisation OmnichannelX.digital, and is co-author of the book "Content Strategy: Connecting the dots between business, brand, and benefits". Noz also lectures in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

Presenting:

• Driving Growth Workshop: Mapping content data to business metrics for more strategic insights