For the past 3 years, John has served as i4i's Chief Data Scientist. In this role, he has led the development of i4i's Optimetry SaaS product. Optimetry helps marketers simulate, optimize, and grow their business results. Prior to this role, John served for 2 years as a Director, Marketing Analytics at i4i where he led multiple marketing mix modeling engagements. John is a foremost expert in optimization. John has a PhD in Computational & Mathematical Engineering, with a focus on optimization, from The University of Iowa. John is also an alumnus of Galvanize, a data science immersive focused on applying the scientific method to business problems. Areas of expertise: marketing mix modeling and optimization, price and assortment optimization, promotion optimization, planogram optimization.