Reviews are a powerful data source if you know how to use them. Join us as we explore how brands like Kate Spade, Hisense, Hill's Pet, and Nestlé are using review data as a strategic resource to make impactful, customer-focused changes across marketing, product, and R&D. Learn actionable steps you can take to start efficient and effective review analysis in your organization.

Takeaway

• How reviews & ratings data can be leveraged to increase shoppers' confidence in your products.
• Best practices for analyzing customer sentiment through customer feedback data.
• Why assessing competitor reviews can help brands develop product marketing and launch strategies and position their products and brand precisely in the global marketplace.
• How to use customer sentiment data to implement a cyclical approach to developing customer-centric products and updating messaging.
• How top Consumer Goods brands are already transforming customer feedback into meaningful improvements for product detail pages, marketing, and products.