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Weaponizing review data like top consumer brands.

Gautam Kanumuru  (CEO & Co-Founder, Yogi)

Location: Room 150A

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Data & Culture

Vault Recording: TBD

Audience Level: Intermediate

Reviews are a powerful data source if you know how to use them. Join us as we explore how brands like Kate Spade, Hisense, Hill's Pet, and Nestlé are using review data as a strategic resource to make impactful, customer-focused changes across marketing, product, and R&D. Learn actionable steps you can take to start efficient and effective review analysis in your organization.


  • How reviews & ratings data can be leveraged to increase shoppers' confidence in your products.
  • Best practices for analyzing customer sentiment through customer feedback data.
  • Why assessing competitor reviews can help brands develop product marketing and launch strategies and position their products and brand precisely in the global marketplace.
  • How to use customer sentiment data to implement a cyclical approach to developing customer-centric products and updating messaging.
  • How top Consumer Goods brands are already transforming customer feedback into meaningful improvements for product detail pages, marketing, and products.