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Next wave measurement: Marketing mix modeling in the age of retail media

Garth Viegas  (General Manager, Americas, Analytic Edge)

Location: Room 150B

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Session Type: Sponsored Session

Track: Measurement & Modeling

Vault Recording: TBD

Audience Level: Intermediate

Analytic Edge

Joined by a special guest, Garth will address the growth of retail media and how it is adding a significant level complexity to marketing. The right measurement is required to provide more nuanced insights into sales, shopping behaviour, pricing and advertising effectiveness for incrementally maximized channel planning and execution.

This session is brought to you by Analytic Edge


  • Sharing of best practices to drive maximum impact
  • Sharing how optimized budgets deliver best ROIs
  • Understanding how technology, when properly deployed, delivers scalable and repeatable results across business units and geographies both domestically and globally.