Joined by a special guest, Garth will address the growth of retail media and how it is adding a significant level complexity to marketing. The right measurement is required to provide more nuanced insights into sales, shopping behaviour, pricing and advertising effectiveness for incrementally maximized channel planning and execution.

This session is brought to you by Analytic Edge

Takeaway

• Sharing of best practices to drive maximum impact
• Sharing how optimized budgets deliver best ROIs
• Understanding how technology, when properly deployed, delivers scalable and repeatable results across business units and geographies both domestically and globally.