Christopher Penn (Chief Data Scientist, Trust Insights)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: AI & Machine Learning
Vault Recording: TBD
Audience Level: Beginner
The singularity, a term coined by mathematician John von Neumann and popularized by Ray Kurzweil, is when artificial intelligence growth becomes uncontrollable and irreversible, resulting in dramatic changes to human civilization. For marketers, with the advent of large language models and generative AI, the singularity is here. Models like GPT-3 and GPT-Neo-X have trivialized some tasks, allowed others to scale rapidly, and are changing the very foundations of digital marketing, particularly around SEO. Marketers are profoundly unprepared for what's happening right now and what's just around the corner. In this keynote talk from TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn: