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How to Audit Your Content Using GA4: A Data-Driven Approach to SEO and Lead Generation

Andy Crestodina  (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)

Location: Room 150B

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Marketing Analytics

Session Type: Session

Track: Measurement & Modeling

Vault Recording: TBD

The 80/20 Rule tells us that 80% of results come from 20% of the efforts.

In marketing it’s more like 90/10. Especially when it comes to content performance.

Do you know which specific URLs make up your top 10%? What content hooks your audience? Which specific sources of traffic perform the best?

This session covers the reports and analysis you can use to start getting better results from digital, discover which adjustments have the greatest impact on traffic and conversions …without an expensive website redesign.


  • Find the articles and pages get the best results from search
  • Learn to track the ROI from video at the page-level
  • Check the performance of your links and calls to action
  • Discover which actions will drive the greatest impact for traffic and conversions