Andy Crestodina (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)
Location: Room 150B
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Marketing Analytics
Session Type: Session
Track: Measurement & Modeling
Vault Recording: TBD
The 80/20 Rule tells us that 80% of results come from 20% of the efforts.
In marketing it’s more like 90/10. Especially when it comes to content performance.
Do you know which specific URLs make up your top 10%? What content hooks your audience? Which specific sources of traffic perform the best?
This session covers the reports and analysis you can use to start getting better results from digital, discover which adjustments have the greatest impact on traffic and conversions …without an expensive website redesign.