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Delivering personalized customer experiences with your data warehouse and a composable CDP

Scott Breitenother  (Founder and CEO, Brooklyn Data Co.)

Adam Ribaudo  (VP, Data Activation, Velir)

Location: Room 150B

Date: Tuesday, September 26

Time: 2:20 pm - 3:00 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: Data & Culture

Vault Recording: TBD

Audience Level: Beginner

The cloud data warehouse has become the beating heart of the modern organization, enabling stakeholders to make data-driven decisions. Many organizations that have spent the last few years centralizing data in a data warehouse and implementing reporting and advanced analytics are now entering a new phase of their data journey - using their data warehouse to personalize customer experiences. In this talk we'll explain how the data warehouse can be used to implement a composable customer data platform (CDP) to create segments and personalize customer communication. We'll talk through how organizations of different sizes and data maturity can implement a composable CDP and most importantly how to get started with a composable CDP


  • Composable CDP infrastructure diagrams
  • Best practices for implementing a composable CDP
  • Quick wins to create value using your CDP