The cloud data warehouse has become the beating heart of the modern organization, enabling stakeholders to make data-driven decisions. Many organizations that have spent the last few years centralizing data in a data warehouse and implementing reporting and advanced analytics are now entering a new phase of their data journey - using their data warehouse to personalize customer experiences. In this talk we'll explain how the data warehouse can be used to implement a composable customer data platform (CDP) to create segments and personalize customer communication. We'll talk through how organizations of different sizes and data maturity can implement a composable CDP and most importantly how to get started with a composable CDP

Takeaway

• Composable CDP infrastructure diagrams
• Best practices for implementing a composable CDP
• Quick wins to create value using your CDP