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Advancing Marketing Analytics Using ML

Guan Wang  (Senior Director, Marketing Intelligence, Snowflake)

Location: Room 150A

Date: Tuesday, September 26

Time: 2:20 pm - 3:00 pm

Pass Type: Digital Pass, All Access Pass, Main Conference

Conference Theme: Data Science

Session Type: Session

Track: AI & Machine Learning

Vault Recording: TBD

Audience Level: Intermediate

Over the last decade, marketing has generated more data than ever before, due to the evolution of digital marketing, SaaS, and cloud computing. With the data explosion, we are in the golden age of advancing the marketing analytics industry with Data Science and ML.

Attend this session to learn:
(1) MarTech and marketing analytics industry trends
(2) The challenges of using ML for marketing analytics
(3) How to advance marketing analytics Using ML


  • Key lessons learned from my 15-year journey from a practitioner to an industry leader
  • Best practices to build the ML applications that your go-to-market team will love
  • Key pitfalls to avoid in building ML applications for marketing analytics