Guan Wang (Senior Director, Marketing Intelligence, Snowflake)
Location: Room 150A
Date: Tuesday, September 26
Time: 2:20 pm - 3:00 pm
Pass Type: Digital Pass, All Access Pass, Main Conference
Conference Theme: Data Science
Session Type: Session
Track: AI & Machine Learning
Vault Recording: TBD
Audience Level: Intermediate
Over the last decade, marketing has generated more data than ever before, due to the evolution of digital marketing, SaaS, and cloud computing. With the data explosion, we are in the golden age of advancing the marketing analytics industry with Data Science and ML.
Attend this session to learn:
(1) MarTech and marketing analytics industry trends
(2) The challenges of using ML for marketing analytics
(3) How to advance marketing analytics Using ML